Portfolio

Kim Perriera

I've watched lots of my peers try to DIY their websites and they just seem to be burnt out after all is said and done. Pam's been so helpful in keeping my website up and running.

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Nigel Naimool

When our domain expired we were caught off guard and needed it replaced like yesterday. Pam kept a level head, and knew just what to do. It was a rush to republish it, but it was worth it, we booked a party of 40 within a few days of being live again!

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Zion Glumas

I needed help with my website and Pam helped me build my site. It's very nice she did. Now I can be proud when I reach out to clients.

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Frequently Asked Questions

Do I really need a website?

Yes. Pretty much. Virtually every search happens on line now. Which means that if you're not online, you won't be found when people are actually looking. Even if they've done a brand search for your business by name, not being able to find you reduces your credibility. It also leaves them open to whoever did pop up in their search as an alternative they didn't know they had.

Do I need SEO on my site?

Not necessarily, it depends on a few things. First what's your purpose for having the site, second the industry you're in, and third the market you're in. If it's just an online brochure, you're content with the leads you're already getting from your existing marketing efforts and aren't hoping to grow then probably not. If you do want to grow and are in an industry with little competition for leads then you'll probably benefit from some, but may not need it ongoingly. If you're industry is competitive and you want to grow then yes, you do. If you're in a competitive market location and want more leads then again. Yes, you'll benefit from SEO.

What about Google Maps?

Google works a bit like the protective father of the popular girl in school. The searcher is his daughter, and you're the wanna be suitor that is unlikely suitable, but... So Google wants to know who you are, what you do, where you live, who you know, who knows you, what they think of you and how much they like you. It want's to know if you're smart, personable, helpful, reliable and trustworthy. The more connections you show him, the more likely he is to consider introducing you to his daughter. Google Maps is one of Google's favourite markers and it's free. You don't have to use it, but why wouldn't you? It's very valuable real estate, especially if you have a local, or bricks & mortar business. It takes work and consistency to get there, but the top 3 positions do earn about 31 percent of all clicks for a given search.

What about social media?

Social media is also important to google. The more signals the better. And because it's also free it's worth having a presence at least. But, again, depending on your market, it's not as useful as Google is for the times when people are searching for something. It also takes work and consistency to grow an organic following, and an investment to do paid advertising. But it can be worth either investment, especially if you're a local business, and you have the kind of product that lends itself to interesting or newsworthy threads.

Then what about Google ads/Pay Per Click (PPC)

For most businesses, Google ads are generally a better bet than social. Mostly because it is where people go when they are specifically seeking an answer. The quality of the ad itself will influence the click rate and sthe page that clients click through to when they're interested in you offer, will influence the conversion rate (that's the folks that actually reach out to you for more info). Sometimes they're all you'll need to get more leads, and sometimes they're best used as part of a larger strategy that combines all the available assets to get the best, most efficient result.

Projects we're proud of.

Kim Perriera

Nigel Naimool

Zion Glumas

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